Five Campaigns We Liked in October: your winner revealed

Find out the winner from PRWeek's selection of the best PR and comms campaigns from October below...

Five Campaigns We Liked in October: your winner revealed

A thrilling, two-horse Five Campaigns We Liked in October race was eventually won – with 52 per cent of the votes – by The Originals, a campaign from Cadbury and Age UK that featured Captain Sir Tom Moore as one of the UK's oldest podcast hosts, with the aim of tackling loneliness among older people.

In second place, #ProtectPongo saw Meridian Foods enlist environmentalist and artist Louis Masai to highlight orangutans’ imminent risk of extinction through a series of stunning murals, including small changes members of the public can make to help the cause. Don't Cry Wolf helped create the campaign.

See the full results below and find out more about the winning initiative:

Cadbury and Age UK - The Originals

Captain Sir Tom Moore, the famed centenarian war veteran and charity fundraiser, became one of the UK's oldest podcast hosts in a partnership between Cadbury and Age UK to help tackle loneliness among older people.

The Originals podcast features Moore in conversation with older guests from across the country, each with their own story to tell - and the stories are far from mundane.

The campaign is a thoughtful way to help shift perceptions of old people from individuals in need of sympathy and help to folk with extraordinary stories and life experience. It's also a decent tie-in for Cadbury - the podcast series is part of the chocolate brand's ‘Donate Your Words’ campaign, which encourages people to take the time to start a conversation with an older person.

Golin devised and executed the campaign. VCCP is the creative agency behind the wider Donate Your Words initiative.

In case you missed it: Five Campaigns We Liked in September: your winner revealed

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