McDonald’s is planning to test a meatless burger in several markets in 2021 and to add a line called “McPlant.” The name of the new menu offering instantly started trending on social media on Monday.
Some Twitter users mocked McDonald’s marketing team, labeling “McPlant” a “lazy” effort.
An entire marketing team and the best you could come up with was “McPlant”?!? ?????? https://t.co/rPwZ68IP58— Shannon McBride (@IndyCarChick) November 9, 2020
“McPlant” sounds like they spent about 15 minutes in a marketing meeting and were just like, “Screw it! McPlant!” https://t.co/VI851sbOdP— Taylor BOOOOrown ?????? (@taylorsbrown) November 9, 2020
McDonald’s Exec: We have developed a meatless burger. What should we call it?— GeoffinLincoln (@GeoffinLincoln) November 9, 2020
Marketing Team: Here us out......The McPlant!
McDonald’s Exec: pic.twitter.com/CHTF2fx6lr
In which McDonalds takes leftover corn stalks and potato skins, processes all of the remaining nutrition out of them, adds a ton of sugar and lard, and markets the result as meat-free McPlant. Which sounds like the first thing suggested in a marketing brainstorming session. https://t.co/ZH84dtbp16— Cattus Malcontentis (@MalcontentCat) November 9, 2020
Others simply found the name “McPlant” unappetizing.
People want to eat McPlant? Sounds gross.— Alex Pitti ?? (@Alex__Pitti) November 9, 2020
But not everyone hates it…
What’s your take?
McDonald’s is creating a plant-based line called “McPlant.” What do you think of the name?— PRWeekUS (@PRWeekUS) November 9, 2020