Breakfast Briefing: 5 things for PR pros to know on Monday morning

Trump to show obits of people he claims voted; Four Seasons Total Landscaping drops branded apparel.

Over the weekend, Democrat Joe Biden defeated President Donald Trump to become the 46th president of the United States.

But Trump still refuses to concede. He plans to brandish obituaries of people who supposedly voted but are dead and hold campaign-style rallies in an effort to keep the fight going against election results, Trump advisers told Axios. Trump’s team is also ready to announce specific recount teams in key states.

Biden and Vice President-elect Kamala Harris are still moving forward with their transition plans. Biden’s team updated its website, BuildBackBetter.com, over the weekend to highlight how the incoming administration will prioritize COVID-19, economic recovery, racial equity and climate change. The transition now has pages on Facebook, Twitter and Instagram, using the handle @Transition46. The transition's Twitter account posted a video Sunday discussing Biden’s goals for his presidency.

What to look out for today: Biden is announcing a COVID-19 task force, to be led by former U.S. Surgeon General Vivek Murthy and David Kessler, a former head of the FDA. On the first day of his presidency, Biden is expected to unveil a slate of executive orders and other legislative pushes aimed at reversing some of the most controversial legislation of Trump's presidency, sources told CBS News

Four Seasons Total Landscaping has dropped some branded apparel. After Trump’s legal team held an unusual and confusing press conference Saturday in front of the Northeast Philadelphia landscaping business, Twitter users had an absolute field day. Four Seasons Total Landscaping’s owners posted a message on it social channels Sunday in response, expressing bipartisanship and noting that that merchandise would soon be available to interested parties. The merchandise is now offered on the company’s website. In other apparel news, is Biden’s hat sending a message to Trump?

Brands are celebrating Biden and Harris’ win. Ben & Jerry’s, OreoBumble and ClassPass made their feelings know in subtle and not-so-subtle ways on social media over the weekend. Silicon Valley leaders also reacted on social media. Other business leaders called for a peaceful transfer of power.

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