Ready10, Brands2Life, Coolr, Frank, Grayling and Tin Man have joined the initiative to host an Invisible Christmas Party on ‘Mad Friday' – 18 December – and donate money towards Hospitality Action, which provides support to the industry, which has been particularly badly hit during the coronavirus pandemic.
Many of the participating firms are planning virtual or alternative celebrations for their staff in addition to hosting an 'invisible party' fundraiser.
As large-scale physical events are unlikely to be permitted for the rest of this year, the agencies said they wanted to support an industry that usually supports the PR industry but has fallen on tough times due to lockdowns.
Those involved are encouraging more agencies and PR teams to join in by signing up. Private donations can also be made from today – here – or those interested can get involved by emailing.
“This is going to be a Christmas party like no other, comprising 0 per cent booze, 0 per cent embarrassing dancing and no arguments with Sandra from accounts – but it will be 100 per cent charity,” Ready10 founder Davi Fraser said.
“We are an industry that spends millions on entertaining clients, media and staff, but that has all dried up in 2020 and the effect on the hospitality industry, and those who work in it, is enormous. With the prospect of any real-life festive celebrations looking bleak, we wanted to do something to help.”
Mandy Sharp, founder and chief executive of Tin Man Communications, said: “One of our clients is Hilton Hotels & Resorts, and we’ve seen first-hand just how difficult it has been for them and their staff during the past eight months. Given most of our Christmas celebrations are likely to be virtual this year, donating our unused Christmas party budget to Hospitality Action is a great way to continue to support those in the hospitality industry who are really struggling.”
Other agency leaders expressed similar sentiments, although Coolr’s Adam admitted: “An Invisible Christmas Party may not be as fun as a normal agency bash – but at least the hangover will be better.”
Hospitality Action, which ran the Invisible chips campaign at the start of the Pandemic, was established in 1837 and distributes funds to those working in the industry who are in need. In 2020 alone the charity has distributed more than £1m in grants.
“Since lockdown began we’ve been bowled over by the generosity people have shown towards the hospitality industry,” Hospitality Action chief executive Mark Lewis said. “As the second phase of lockdown begins we’ll realise all over again just how much we’re missing the joy hospitality brings to our lives.”
To find out more about the PR industry’s Invisible Christmas Party, email: email@example.com.