Indie outfit W Communications has been appointed by Baccarat International Pte Ltd, the franchise partner for Marks & Spencer in Singapore, to support its food and fashion businesses. The agency's aim will be to build a long-term narrative, position M&S as a mark of quality in Singapore, and ensure the brand remains relevant to existing fans while attracting an entirely new consumer set.
Sian Jenkins, deputy managing director at W Communications, said, "As the Asia hub of a British-born agency, we are delighted to combine our deep brand knowledge with local market insight to engage and activate new consumers for this beloved brand."
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