MSL China CEO moves to H+K Strategies

The industry veteran lands at H+K as China CEO where he will be responsible for strategy and performance across the region.

Jun Xu (pictured above) will take on the role of CEO in China effective November 16, and will be responsible for strategy and performance across the region, reporting to global chairman and CEO AnnaMaria DeSalva.

Xu has just under three decades of experience in agency and corporate leadership roles, most recently as chairman and CEO for Greater China at MSL. Prior to that, he was VP of sustainable business & communications for Unilever North Asia, where he helped activate the Unilever Sustainable Living Plan (USLP) as a strategic growth driver for the region. He also spent nearly 15 years at DuPont, progressing through a number of general management and communication leadership roles.

"As a client leader over the course of his career, Jun has helped major global corporations advance their commercial and reputation objectives in Asia, spanning numerous industrial sectors and end markets," said DeSalva. "His roots are in the development of global agency services for China and the region."

QC Liang, Greater China CEO and president at H+K, will move onto a new leadership role bringing focus to the development of the agency's business in the Greater Bay Area, including Hong Kong, Guangzhou and Shenzhen. In his new role, Liang will drive growth in the Greater Bay Area and support further development of H+K across China, ensuring strong strategic and creative synergies between global and local capabilities and initiatives.

"Now, with his dedicated focus on the Greater Bay Area, we will more rapidly expand our presence and penetration of this high potential ecosystem of multinational companies, which is a challenge QC has wanted to address for some time," said DeSalva.


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