Tyto appoints former Hotwire MD to lead European strategy

The technology PR agency has appointed Florian Hohenauer as European senior partner and head of strategy.

Florian Hohenauer
Florian Hohenauer

Florian Hohenauer joins Tyto from Hotwire, where he was managing director of strategy in its German business.

In his new role, he will advise across Europe and support the development of the agency’s client service offering.

Hohenauer brings nearly 17 years of experience in technology communications, during which he has worked with client brands such as LinkedIn, McAfee, Citrix and Eaton. 

“Florian’s innovative spirit, international mindset as well as strategic skill set will be a tremendous asset for Tyto’s growing portfolio of pan-European clients,” Tyto co-founder and managing partner Brendon Craigie said. “Florian joining is testament to not only the success and attractiveness of our borderless collaboration model, but also our commitment to provide our clients with access to top senior talent.”

Hohenauer said: “I had been following Tyto’s innovative, people-centric approach and was always fascinated by it. I am convinced that Tyto is a role model agency not only for difficult times like these, but for the new normal to come. I am very happy to be part of this now.”

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