Pitch Update: Tourism New Zealand, Montenegro, Doodles, Zoho, West Berkshire Brewery and more

PRWeek's weekly round-up of pitches and account moves.

Pitch Update: Tourism New Zealand, Montenegro, Doodles, Zoho, West Berkshire Brewery and more

IPG sister agencies Golin and The Brooklyn Brothers have won a competitive pitch to increase Tourism New Zealand’s earned media reach in the UK and Europe.

CI&T has appointed Lewis Communications to deliver an international PR campaign and employee advocacy programme across two European countries. Lewis has been tasked with building the global IT, software engineering and systems integration company's profile in digital consultancy to support its European expansion plans.

Red Lion has been appointed by West Berkshire Brewery to raise awareness of its beers, lagers and ales, including the Good Old Boy, Detour, Renegade and Solo brews. 

The National Tourism Organisation of Montenegro (NTO Montenegro) has hired Black Diamond as its PR representative in the UK during b2b travel event WTM Virtual. The brief includes handling press office activities, and supporting the team at WTM Virtual in which NTO Montenegro will outlay their plans for 2021. In 2019, Montenegro had 81,000 visitors from the UK, an 30 per cent increase year on year.

Play has been appointed by children’s drinks brand, Doodles, ahead of its UK launch. The agency will deliver full press office and creative support for Doodles, as the fledgling brand moves from proposition to being on-shelf in January 2021. Separately, the agency has been hired by Bread Ahead to take the bakery brand through its next phase of growth. 

Global software company Zoho Corporation has appointed Centropy PR as its UK agency. Centropy will lead the company’s UK communications programme, including design and execution of storytelling campaigns, executive thought leadership management, influencer relations, speaking opportunities and research projects as part of the retained agreement.

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