The PR Week: 11.06.2020: Frank Shaw, Microsoft

The corporate VP of communications at Microsoft talked about the impact of election results on comms strategy, the role of public trust for companies, and the future of polling.


Two days after the election and with results still rolling in, Frank Shaw, corporate VP of communications at Microsoft, sat down with The PR Week to chat about how election results will impact communications strategy, public trust in institutions, as well as Shaw’s experience in the U.S. Marine Corps and how it shaped his role as a communicator.

They also discussed PR pros’ picks for the presidential election, whether or not polling is dead, Gap’s political hoodie tweet, the launch of the 2021 PRWeek Global Awards and more.

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