The agency replaces six-year incumbent Phipps PR, following a final three-way pitch that also included Cow and GCI Group. Phipps declined to repitch.
According to Jordans comms manager Emily Turner, the new account - covering public affairs, consumer and trade PR - has a greater emphasis on promoting the firm's conservation policy. This includes its involvement with trade body the Guild of Conservation Grade Producers.
Turner said: 'We use conservation grade cereal in the products and August.One will be working to promote that.'
This follows a revamp for Jordans' corporate image last year, which included the addition of the ad slogan, 'all the best from Jordans country'.
Turner, who is the firm's only in-house PRO, said that the pitch process started last September and initially involved around 20 agencies.
The agency starts work on 1 March.