Berkovitch will become a member of the GCI Health leadership team. His appointment follows that of several account directors, two of whom join the agency from Syneos, which was second placed in this year’s PRWeek healthcare rankings.
Berkovitch has almost two decades’ experience working in agencies, starting with Edelman, where he worked for nearly eight years, and then at FleishmanHillard Fishburn, where he rose to become a director and co-head of healthcare.
He joins from 3Monkeys Zeno, where he was head of healthcare for nearly four years.
Commenting on his appointment, Berkovitch said: “GCI Health has always been an agency I have admired from afar. Now from the inside I can see first-hand that the team is skyrocketing, delivering high-quality creative work across a broad range of world-leading health clients.”
Kath Kerry, managing director of GCI Health, added: “[Dave] and I worked together years ago and I knew he would be a great hire for us. [He] brings significant experience in leading a successful business, and we are looking forward to his contributions to realising our vision for GCI Health.”
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