Breakfast Briefing: 5 things for PR pros to know on Monday morning

Trump’s plan to declare premature victory; Lady Gaga hits back at Trump campaign press release.

President Donald Trump’s plan to declare premature victory on Tuesday night. If it looks like he’s ahead, Trump told confidants he will declare victory. However, Trump told reporters Sunday night that reports that he will do that are false. But then he signaled election legal changes. He noted that “it’s terrible that we can't know the results of an election the night of the election” and then added, “We're going to go in the night of, as soon as that election's over, we're going in with our lawyers."

Trump may fire Dr. Anthony Fauci. Crowds at a Trump campaign rally in Opa-locka, Florida, started chanting “fire Fauci,” after the President complained about news media coverage of COVID-19. "Don't tell anybody but let me wait until a little bit after the election," Trump said. "I appreciate the advice."

Lady Gaga clapped back at a press release from Trump comms director Tim Murtaugh. In the release, Murtaugh wrote, “Nothing exposes Biden’s disdain for the forgotten working men & women of PA like campaigning with anti-fracking activist Lady Gaga.” The singer responded with a tweet to both Trump and Murtaugh, saying she’s glad to be living in their heads “rent free.”


Friendly’s Restaurants has filed for bankruptcy amid the pandemic. The company filed for Chapter 11 protection in Delaware on Sunday, according to a filing. FIC Restaurants Inc., which operates the Friendly’s brand, will sell substantially all of its assets to Amici Partners Group. Nearly all of Friendly’s 130 corporate-owned and franchised restaurant locations will likely remain open, subject to pandemic limitations.

Sorry in advance for getting this stuck in your head. YouTube’s most-viewed video is Baby Shark by South Korean company Pinkfong. At 7.04 billion views, the catchy children’s song, uploaded to YouTube in June 2016, edges past Despacito, the 2017 single by Puerto Rican pop stars Luis Fonsi and Daddy Yankee.

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