The successful agency will be expected to generate 750 pieces of national, regional and local media coverage across print, broadcast and online. These should include “eight pieces of ‘top-tier’ coverage, which reaches both the core target audiences of the campaign and a broader consumer audience”. Another KPI is to achieve more than 200 million social media impressions.
The BSA is open to “proposals and expressions of interest” from individuals and agencies, and the closing date for proposals is 9 November. The three-month contract, with a budget of £31,500 + VAT, starts in December.
Four Communications has worked on the annual awareness week for several years, winning the Brand Led – Best Environmental Cause Campaign category in PRWeek’s Campaigns for Good Awards in 2018.
However, the BSA is looking for a change of approach for British Science Week 2021, which will take place from 5-14 March.
Louise Ogden, head of comms at the BSA, told PRWeek: “We have worked with Four Communications for the past few years – with a huge amount of success – but, given the campaign will be different this year, it felt like a good time to get a fresh perspective on the Week.”
A request for proposals from the BSA, seen by PRWeek, states: “British Science Week is an annual nationwide campaign that celebrates and showcases science, technology, engineering and maths (STEM) in a digestible and engaging way.”
It adds: “We want the British Science Week campaign to provide a fun, informal and low-risk opportunity for people and communities who might not traditionally be actively engaged in STEM to get involved.”
The theme of next year’s event will be ‘Innovating for the Future’. There will be a focus on STEM careers, as well as on “virtual/online activities and digital engagement opportunities, to ensure that the campaign is ‘COVID-secure’.”
A high-profile event for stakeholders is also being planned as part of next year’s awareness week; however, “communications support for this event is likely to be covered by a separate brief”.
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