Breakfast Briefing: 5 things for PR pros to know on Friday morning

Facebook acknowledges technical error affecting political ads; PR agency Seed Factory releases short horror film.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Facebook has acknowledged and fixed a technical error affecting political ads on the social network. A technical flaw improperly paused a number of ads in relation to Facebook’s policy decision to block any new political ads in the week prior to the U.S. presidential election. In a blog post addressing the issue, Facebook blamed the blockage on a technical glitch and said it is investigating the issue. The company added that “no ad was paused or rejected by a person, or because of any partisan consideration." In related news, Facebook’s revenue jumped 22% to $21.47 billion in the three months through September. Amazon, Twitter, Apple and Alphabet also reported earnings on Thursday night.

Brands aren’t letting a virus scare away all the fun this Halloween. Check out PRWeek’s roundup of how 10 brands are helping consumers stay healthy and safe on October 31. Two brands got particularly innovative: Skittles invented a costume that releases a bad smell to keep people away and Reese’s created a robotic Trick-or-Treat Door, which is able to traverse through neighborhoods on its own and dispense Reese’s Peanut Butter Cups. Take our poll to let us know which brand’s Halloween social distancing innovation is better.

PR agency Seed Factory has released a short horror film. The 30-second short movie explores new kinds of creepy things that can happen if you’ve returned to the office amid the pandemic and find yourself working late. It’s a sequel to the Atlanta-based firm’s 2018 scary film Working Late.

New this morning from PRWeek. Garland Stansell, PRSA chair and chief communications officer of Children’s of Alabama, was the special guest on this week’s episode of The PR Week podcast. After the final day of the PRSA’s ICON 2020 conference, Stansell sat down with PRWeek’s Steve Barrett and Frank Washkuch to talk about highlights from the conference, diversity initiatives and its lengthy CEO search. He also discussed how the children’s hospital has been handling the COVID-19 pandemic. Listen here

All cat parents are more than used to being woken up in the middle of the night. To help cat owners drift gently back to sleep, cat food brand Sheba has created The 4AM Stories Podcast on Spotify, featuring a story performed by Doctor Dillon (folk musician Steve Dan Mills). The brand is also encouraging cat owners to share their own #4AMStories on Instagram through November 19 for a chance to win free Sheba cat food. The campaign will be supported by featured content on, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover today and Sheba-branded Instagram GIFs, according to a statement from Sheba PR partner Weber Shandwick.

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