Breakfast Briefing: 5 things for PR pros to know on Thursday morning

WPP’s PR arm improves in Q3 amid “robust” client demand; Girl Scouts of the U.S.A. removes social media post after backlash.

WPP’s PR arm improved in Q3 amid “robust” client demand. The holding company reported that like-for-like revenue in its PR division -- which includes Burson Cohn & Wolfe, Hill+Knowlton Strategies, Finsbury and Buchanan -- fell 2.9% to $273 million in Q3, an improvement on Q2, when it fell 7.5%. The overall revenue decline in the PR division in Q3 was 6.9%. "Client demand for strategic communications advice in light of the pandemic remained robust, with BCW recovering well," the company stated.

In other WPP news, Walgreens Boots Alliance has extended its relationship with the holding company as its global marketing and communications AOR. WPP has worked with WBA since 2017. PRWeek has all the details.

Girl Scouts of the U.S.A. sparked outrage with a social media post. In the since-deleted post on Facebook and Twitter, the organization congratulated Amy Coney Barrett on her appointment to the Supreme Court Wednesday evening. After receiving swift backlash, the Girl Scouts said it removed the post because it was "quickly viewed as a political and partisan statement," which was not its original intent. “Girl Scouts of the USA is a nonpolitical, nonpartisan organization. We are neither red nor blue, but Girl Scout GREEN. We are here to lift up girls and women,” the organization said in a subsequent post.

Finn Partners has picked Jenny Heinrich to lead digital and influencer strategy. Heinrich started in the newly created senior partner position on Monday. Until last April, she led the influencer marketing practice for Edelman’s Chicago office.

TikTok and its Chinese parent ByteDance have sued Triller. In a lawsuit Triller filed in July, it claimed that TikTok and ByteDance have been infringing on its patents and stealing its technology for years. But TikTok and ByteDance filed a case in San Francisco federal court Wednesday arguing that Triller’s allegations have “cast a cloud” over ByteDance’s business, according to Bloomberg.

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