Atmosphere Hotels & Resorts hospitality group has chosen Rooster as its partner PR agency to handle the UK launch and ongoing promotion of The Ozen Collection.
The luxury hotel brand has two resorts in the Maldives with plans to open a third in Sri Lanka in 2022.
The remit includes launching The Ozen Collection brand to UK consumers, handling promotion for all forthcoming resort openings.
Rooster will also be responsible for generating coverage in national, regional, local and specialist consumer media, as well as reaching targeted audiences through influencer partnerships.
Rooster has worked with Atmosphere Hotels & Resorts before and promoted its Maldives resorts in the UK for the past eight years.
“The launch of The Ozen Collection as a standalone brand offering marks an exciting time in the development of Atmosphere Hotels & Resorts. With the success of our relationship since 2012, it was only natural that we chose Rooster PR to join us and share this exhilarating journey into the uber-luxe hotel market,” Atmosphere Hotels & Resorts chief commercial officer Stephane Laguette said.
“Through Rooster’s efforts we look forward to finishing 2020 off with a bang, in what has been a very unsettled year for the travel industry.”
Rooster managing director James Brooke added: “We’re looking forward to bringing the brand’s ethos and personality to the UK market, which we know will be a big success as the ability for global travel resumes.”
It is Rooster’s ninth client win since the UK entered lockdown in March. The agency recently won a brief to promote Swiss ski resort Laax.