Only on PRWeek: Interpublic Group's Constituency Management Group is getting a facelift. Now known as IPG DXTRA, the 7,000-person agency offering will operate as a global collective under the leadership of CEO Andy Polansky, supported by a core centralized team. Based around the five core brands of Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand, the agencies span activities including PR, experiential, sports and entertainment, branding, healthcare, digital experience, social content and influencer marketing.
New this morning: Danone's Sonika Patel on marketing with your gut. The company's North America VP of marketing talks adding value to people's lives as the pandemic makes consumers reassess their health and wellness. Plus: A look inside Activia's Gut Health Challenge.
Before the bell: Boeing said it is planning to cut thousands of jobs through next year as it adjusts to a long-term lag in air travel demand, according to CNBC. The company's Q3 revenue was slightly higher than expectations at $14.1 billion. From the archives: Boeing named Ed Dandridge as its chief communications officer last month.
What to watch today: Top tech executives will be on Capitol Hill to warn lawmakers not to repeal a statute known as Section 230 that protects social networks from liability from users' posts. The CEOs of Google, Twitter and Facebook will also be asked how they monitor and police political content.
The Los Angeles Dodgers are the world champions of baseball for the first time since 1988, though the team and Major League Baseball are facing questions about how Justin Turner inexplicably got back on the field to celebrate with the team after testing positive for COVID-19. The Dodgers got support from team legend Kirk Gibson before the game via his partnership with Estrella.