PRWeek Crash Course: How to build a brand voice

Learn how your business values should determine the language and tone you use on social media, and how to implement your brand voice at scale. And yes, there'll be a quiz at the end.

PRWeek Crash Course: How to build a brand voice

Welcome to PRWeek Crash Course, a new segment where experts will impart practical and insightful tips relating to PR and comms. In our first lesson, Kieran Ho, senior vice president at Purple, shares his thoughts on how brands can effectively build their brand voice on social media.

Your lesson

In this lesson, you will learn:

- What is a brand voice?
- What does your brand need to establish before carving out a brand voice?
- What should your online persona look like?
- Remaining authentic in all social media posts and exchanges
- How can your brand implement their brand voice at scale?

Your teacher

Kieran Ho is the newly appointed senior vice president at lifestyle PR agency Purple. Ho was previously editorial director at luxury lifestyle print and online magazine, #Legend. Purple recently acquired Hong Kong's Prime and a rebrand of the latter followed shortly.

Your quiz

Did you pay attention? Only one way to find out. Take the quiz here.

In this segment, we are inviting APAC-based experts to provide valuable and practical lessons and tips relating to the PR industry. Email surekha.ragavan@haymarket.asia if you have a topic suggestion or want to take part.


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