Welcome to PRWeek Crash Course, a new segment where experts will impart practical and insightful tips relating to PR and comms. In our first lesson, Kieran Ho, senior vice president at Purple, shares his thoughts on how brands can effectively build their brand voice on social media.
In this lesson, you will learn:
- What is a brand voice?
- What does your brand need to establish before carving out a brand voice?
- What should your online persona look like?
- Remaining authentic in all social media posts and exchanges
- How can your brand implement their brand voice at scale?
Kieran Ho is the newly appointed senior vice president at lifestyle PR agency Purple. Ho was previously editorial director at luxury lifestyle print and online magazine, #Legend. Purple recently acquired Hong Kong's Prime and a rebrand of the latter followed shortly.
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