Comms challenges: Accepted and confronted

Numerous obstacles comms has long faced have only been heightened by the inescapable uncertainty of 2020 — as evidenced by this fourth annual Comms Report from Cision and PRWeek, PR is up to the task.

by Chris Daniels
During this tumultuous year, 85% of survey respondents report that the C-suite has increased its reliance on comms counsel. (Photo courtesy of Getty Images)
During this tumultuous year, 85% of survey respondents report that the C-suite has increased its reliance on comms counsel. (Photo courtesy of Getty Images)

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