NEW YORK: Jennifer Lowney has taken on more communications responsibilities at Citi as head of business and corporate communications.
Previously Citi's head of corporate comms, Lowney will oversee comms for the global consumer banking team, the institutional clients group team, the internal communications team and the social media team.
Stephen Fenichell, director of executive communications, will report to Lowney.
The move is in-line with the restructuring of Citi's global public affairs division as it has grown over the last 10 years under EVP for global public affairs Ed Skyler.
“It just made sense to consolidate some of the comms groups under one person and to have one person focused on day-to-day messaging and media, managing both social and traditional media,” Skyler said, adding that Citi promoted Carla Hassan to CMO last month.
Lowney brings a strategic lens to her work and is a forceful advocate for Citi, according to Skyler.
“Jennifer plays both offense and defense extremely well,” he said. “She can get our company's message out in a creative and strategic way, and there's no one who fights harder for our reputation.”
Before joining Citi in 2014, Lowney spent a decade as a partner at Brunswick Group. Previously, she was a VP at Hill & Knowlton.
Citi posted revenue and earnings that beat analysts’ expectations, despite its profit falling 34% from the year prior to $3.2 billion.