The Old Bury in Stevenage Old Town was the subject of a makeover using projecting mapping and Samsung SmartThings technology to provide spooky entertainment for local families.
The house was rigged with devices to control lights, sound, and security cameras, which form part of the show. SmartThings tech was controlled and monitored via the Smart Things app on a Samsung Galaxy S20 and QLED TV, and used to adjust and trigger the lighting and music in the show.
Dancers from dance troupe Empire, semi-finalists in Series 11 of Britain’s Got Talent, performed dressed in UV skeleton outfits. Make-up artistry was by artist and influencer Ellie Hand-McCready.
Social content for the campaign includes a series of ‘how to’-style video tutorials. Samsung has also created a series of mini masterclasses on how to use SmartThings technology to create some of the effects seen in the display at home, as well as recreate the make-up seen in the video.
It's one of a series of private, COVID-compliant performances ahead of Halloween night.
The campaign follows research by Samsung that suggested 49 per cent of Brits are considering using smart technology to elevate their Halloween celebrations this year.
Kyle Brown, head of connected living solutions at Samsung UK, said: “We wanted to showcase how SmartThings technology works in a fun and interactive way. The Halloween House display demonstrates the simple capabilities on a mass scale, and our 'how to’ guides show how people can replicate some of these effects at home."