'Everyone has a plan until they're punched in the face': Brands prepare for 'Round 2'

Brands must take a crash course in appealing to new post-pandemic consumer rituals and a shifting value system if they are to survive this year and beyond.

by Alicia Solanki
The stakes are higher and the margin for error significantly lower than before the pandemic, warns Alicia Solanki
The stakes are higher and the margin for error significantly lower than before the pandemic, warns Alicia Solanki

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