Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

How Omnicom’s PR firms did in Q3; Inside the sweet and successful launch of the world’s first pink pineapple.

How Omnicom’s PR firms did in Q3. Taken as a whole, the holding company’s PR firms' revenue was down 3.4% organically in Q3 to $322.8 million. For the first nine months of the year, Omnicom PR revenue decreased 5.8% organically to $950.2 million. The holding company’s PR firms include FleishmanHillard, Ketchum, Mercury, Porter Novelli and Cone. 

All of Omnicom Group saw an organic revenue decrease of 11.7% in the quarter to $3.2 billion. It also reported net income in Q3 of $313.3 million compared to net income of $290.2 million in Q3 2019. The holding company beat analysts’ expectations for earnings.

Inside the sweet and successful launch of the world’s first pink pineapple.  Fresh Del Monte unveiled the Pinkglow Pineapple earlier this month, with the help of BML Public Relations. The campaign team shared the comms strategy and results of the launch effort, as well as how it’s contending with negative feedback about the unique fruit’s $49 price tag and some consumers’ concerns about the pineapple being a GMO product. PRWeek has all the details.

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This is truly a rare, exotic treat! @delmontefresh is the only company in the world that grows this Pinkglow™ pineapple. It took over 16 years to develop and takes 2 years to grow! ?? @tropicalfruitboxusa ? ? #pinkglowpineapple ? #pinkglow? #pineapple? #pinkpineapple? #pineapplelove ? #pineapplelover ? #pineapplelovers? #pineapple??

A post shared by Del Monte® Pinkglow™ pineapple (@pinkglowpineapple) on

Restaurant Brands International’s revenue fell 8% to $1.34 billion in Q3. Burger King and Tim Hortons sales struggled to bounce back from the coronavirus pandemic. However, Popeyes reported double-digit same-store sales growth, due to its popular chicken sandwich.

A freebie on Election Day. Anyone who visits Krispy Kreme on November 3 gets a free Original Glazed Doughnut. Additionally, to celebrate and share the pride that comes with voting, Krispy Kreme will give customers “I Voted” stickers, according to a statement from the brand. FleishmanHillard is supporting Krispy Kreme with this campaign.

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