The winning entries in 19 categories will be revealed from 4.30pm – pre-register, see yesterday's winners and access the free livestream here.
A list of all the winning entries, along with highly commended, finalists and judges' comments, will go live on the same page after the ceremony this evening.
PRWeek added three new categories this year for specific coronavirus response campaigns, in which 50 per cent of the entry fee was donated to NHS Charities Together. It has already raised £12,000 for the COVID-19 appeal from NHS Charities Together.
The 19 categories – with shortlists – to be announced today, are:
Issues and Reputation Management
'Carnival UK: Navigating COVID-19 - A Global Response' by Hanover Communications for Carnival UK (P&O Cruises and Cunard)
'Just Eat and Headland - Cleaning up the UK Takeaway Industry' by Headland Consultancy for Just Eat
'Social Media and Suicide Prevention' by CALM and London North Eastern Railway
'Turning a Hollywood Disaster into a PR Win' by Red Lorry Yellow Lorry for Avid
Best Use of Content
'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
'CTRL Your Future' by Karmarama for Institute of Coding
'Going Cold Turkey on Porn' by Third City for Zava
'Keeping Long Distance Love Alive' by Tin Man for Megabus
'The Truth Flirts' by The Romans for Badoo
Marketing Communications: Automotive and Transport
'Auto Trader: The World's First Contactless Car Vending Machine' by Taylor Herring for Auto Trader
'Eye on the Road' by Golin for Garmin
'FlightPlan: Charting a Course into the Future' by Ogilvy UK for Inmarsat Aviation
'Girls Can Be Engineers Too' by W for Jaguar Land Rover
'JustPark and Vote: Free Parking on General Election Day' by Ready10 for JustPark
'Keeping Long Distance Love Alive' by Tin Man for Megabus
Financial Services
'Barclaycard Click & Connect' by Barclaycard
'Beyond The Invisible' by Standard Life (with Teamspirit) for Standard Life
'Check Your Tackle' by Third City for Bupa
'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
'The Invisible Look' by The Romans for Santander
In-house Team of the Year (Public/Third Sector)
London Ambulance Service NHS Trust
London North Eastern Railway
The Royal Free London NHS Foundation Trust
Best Use of Planning, Strategy and Evaluation
'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
'Life on Mars' by Tin Man for The Institution of Engineering and Technology
'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
'#ThisIsParenthood' by Golin X The Brooklyn Brothers for Waterwipes
'Wray Residencies' by 3 Monkeys Zeno for Wray & Nephew
Marketing Communications: FMCG, Health, Beauty, Retail and Fashion
'Chapel of Love' by Seven Dials PR for Fortnum & Mason
'Drag Cleans' by The Romans for Method
'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
'Lidl Chateaux Noir' by Good Relations and CSM for Lidl
'Meatballs at Home' by Hope&Glory for Ikea
'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
Young PR Professional of the Year
Niamh Griffin, account director, WE Communications
Sheeraz Gulsher, senior account manager, PrettyGreen
Naomi Kombe, life and travel insurance PR manager, Direct Line Group
Indigo Le Fèvre, senior account director, The Romans
Shiryn Sayani, communications manager (policy and campaigns), The Bar Council
Best Use of Celebrity or Celebrities in a Campaign
'CALM Lock-In' by Hope&Glory for CALM
'David vs Goliath' by Stripe Communications for Grosvenor Casinos
'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
'Join the Movement: How Sport England Fought Back Against Lockdown Lethargy' by Red Consultancy for Sport England
'Krakenory' by Cow for Kraken Rum
'Life in the Old Dog Yet' by Visible PR for YuMOVE
Best Agency Outside London
PHD Marketing & Strategy
Smarts
Story Comms
The Lucre Group
Tribera
Best Pro-active Communications During the Coronavirus Crisis
'Feed NHS' by Talker Tailor Trouble Maker for Leon
'Front page and front of mind - representing doctors in critical times' by Royal College of Physicians
'Meatballs at Home' by Hope&Glory for Ikea
'Quash Quarantine' by The PC Agency for Red Savannah
'RHS Virtual Chelsea Flower Show' by Royal Horticultural Society
The Royal Free London NHS Foundation Trust
City & Corporate Communications
'NatWest Group - Building a purposeful bank' by NatWest
'Positioning Biffa as a UK Leader in Sustainable Waste Management to Multi-stakeholder Audiences' by Houston for Biffa
'Relaunching HMV' by Hope&Glory for HMV
'Sainsbury's 150th Anniversary' by Sainsbury's with Hope&Glory for Sainsbury's
'Sainsbury's: Helping the Nation Live Well' by Sainsbury's with Hope&Glory and Gravity Road for Sainsbury's
'Travel Industry Recovery' by Expedia Group
Marketing Communications: Travel, Leisure, Lifestyle & Hospitality
'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for EasyJet
'Full Hearts This Christmas' by The Fourth Angel for Prezzo
'Future Horizns' by Manifest London for Horizn Studios
'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
'Keeping Long Distance Love Alive' by Tin Man for Megabus
'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb
Public Affairs
'Annual Allowance Pensions Taxation' by British Medical Association
'InniAccounts' Off-payroll campaign' by Make it Be for InniAccounts
'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
'Smart Motorways: Britain’s Killer Motorways?' by The AA
'Stratospheric Green Growth' by WPI Strategy for UKspace
Best Influencer Marketing Campaign
'Colgate #PoutFree' by Ketchum for Colgate
'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
'Sony Alpha Universe: Building a Creative Community' by Hope&Glory for Sony
'Sounds of Home' by HSBC
'The Co-Lab Series at #SamsungKX' by Manifest London for Samsung KX
'The Invisible Look' by The Romans for Santander
Best Use of Creativity
'Don't be Dogfished' by Pegasus for Dogs Trust
'Drag Cleans' by The Romans for Method
'Meat-Patch' by Seven Dials PR for Strong Roots
'The Beezza: The World's First Pizza for Bees' by W for Papa John's
'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
'The Store of Modern Childhood' by W for The Children's Society
Best Integrated Campaign
'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
'Drag Cleans' by The Romans for Method
'E.ON Lungs' by Engine for E.ON
'Fight Fire with Fire' by DeVries Global for Zippo
'National Grid: The Job That Can't Wait' by Teneo for National Grid
'Publication of The Testaments by Margaret Atwood' by Vintage, Penguin Random House
Technology
'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
'EE – Winning the Race to 5G' by Nelson Bostock Unlimited (NBU) for EE
'Going Cold Turkey on Porn' by Third City for Zava
'Northern Ireland Gets Gander' by Rumour Mill Creative Communications for Gander
'The World’s Most Widely Distributed Artwork' by PrettyGreen for Snapchat
Large Consultancy of the Year
Brands2Life
Freuds
Ketchum London
MHP + Mischief
W2O Group
