The winners will be announced online today (27 October) and tomorrow (28 October).
The winning entries in the first 18 categories will be revealed from 4.30pm today – pre-register and access the free livestream here.
As usual, the shortlisted entries have been put together following an intense judging process – which, for the first time, was entirely remote.
Three new categories were added this year that focus on PR during the COVID-19 crisis. Half the entry fees from these categories will be donated to charities related to the pandemic - £12,000 has been raised for the COVID-19 appeal from NHS Charities Together.
Thanks to all the judges for their hard work, and to everyone who entered.
View the full shortlist below:
B2B Campaign
- 'Ask for the Lion: Driving Sales of British Lion Eggs' by Nexus for British Egg Industry Council
- 'Data Literacy Project' by Brands2Life for Qlik
- 'Giving Milk its Bottle Back' by FleishmanHillard Fishburn for Noluma
- 'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
- 'Travel Industry Recovery' by Expedia Group
Best Coronavirus Crisis Management
- 'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for easyJet
- 'Internal and External Communications COVID-19 Response' by Ministry of Justice Communications and Information Directorate
- 'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
- The Royal Free London NHS Foundation Trust
- 'The Tweet That Kept Poundland Trading' by Arena PR for Poundland
Best Ethical or Good Cause Initiative During the Coronavirus Crisis
- 'Feeding the nation: FareShare crisis appeal' by Greenhouse PR for FareShare
- 'Feed NHS' by Talker Tailor Trouble Maker for Leon
- 'James and the Giant Peach, With Taika and Friends' by Portland for Roald Dahl Story Company
- 'Lloyds Banking Group: Helping Britain prosper in a time of crisis' by Lloyds Banking Group
- 'Rail to refuge' by Rail Delivery Group/Women's Aid
- 'Remember Me' by Newgate Communications for St Paul's Cathedral
Best Influencer Marketing Campaign
- 'Colgate #PoutFree' by Ketchum for Colgate
- 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
- 'Sony Alpha Universe: Building a Creative Community' by Hope&Glory for Sony
- 'Sounds of Home' by HSBC
- 'The Co-Lab Series at #SamsungKX' by Manifest London for Samsung KX
- 'The Invisible Look' by The Romans for Santander
Best Integrated Campaign
- 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
- 'Drag Cleans' by The Romans for Method
- 'E.ON Lungs' by Engine for E.ON
- 'Fight Fire with Fire' by DeVries Global for Zippo
- 'National Grid: The Job That Can't Wait' by Teneo for National Grid
- 'Publication of The Testaments by Margaret Atwood' by Vintage, Penguin Random House
Best International Campaign
- 'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
- 'Fight Fire with Fire' by DeVries Global for Zippo
- 'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
- 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
- 'Think Before You Thank' by The Romans for OVO Energy
Best PR Event
- 'Drag Cleans' by The Romans for Method
- 'The Store of Modern Childhood' by W for The Children's Society
- 'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb
- 'Shelter: #SleepWalkForShelter' by The Academy for Shelter
- 'Colgate #PoutFree' by Ketchum for Colgate
Best Pro-active Communications During the Coronavirus Crisis
- 'Feed NHS' by Talker Tailor Trouble Maker for Leon
- 'Front page and front of mind - representing doctors in critical times' by Royal College of Physicians
- 'Meatballs at Home' by Hope&Glory for Ikea
- 'Quash Quarantine' by The PC Agency for Red Savannah
- 'RHS Virtual Chelsea Flower Show' by Royal Horticultural Society
- The Royal Free London NHS Foundation Trust
Best Use of a Small Budget (Under £30,000)
- 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
- 'Once Upon A Call by Smoking Gun' for North West Ambulance Service
- 'Taste The Freedom, Taste Country Life' by Grayling for Country Life
- 'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust
- 'Trainline, “Off the Beaten Track”' by Hope&Glory for Trainline
Best Use of Celebrity or Celebrities in a Campaign
- 'CALM Lock-In' by Hope&Glory for CALM
- 'David vs Goliath' by Stripe Communications for Grosvenor Casinos
- 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
- 'Join the Movement: How Sport England Fought Back Against Lockdown Lethargy' by Red Consultancy for Sport England
- 'Krakenory' by Cow for Kraken Rum
- 'Life in the Old Dog Yet' by Visible PR for YuMOVE
Best Use of Content
- 'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
- 'CTRL Your Future' by Karmarama for Institute of Coding
- 'Going Cold Turkey on Porn' by Third City for Zava
- 'Keeping Long Distance Love Alive' by Tin Man for Megabus
- 'The Truth Flirts' by The Romans for Badoo
Best Use of Planning, Strategy and Evaluation
- 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
- 'Life on Mars' by Tin Man for The Institution of Engineering and Technology
- 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
- '#ThisIsParenthood' by Golin X The Brooklyn Brothers for Waterwipes
- 'Wray Residencies' by 3 Monkeys Zeno for Wray & Nephew
Best Use of Creativity
- 'Don't be Dogfished' by Pegasus for Dogs Trust
- 'Drag Cleans' by The Romans for Method
- 'Meat-Patch' by Seven Dials PR for Strong Roots
- 'The Beezza: The World's First Pizza for Bees' by W for Papa John's
- 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
- 'The Store of Modern Childhood' by W for The Children's Society
City & Corporate Communications
- 'NatWest Group - Building a purposeful bank' by NatWest
- 'Positioning Biffa as a UK Leader in Sustainable Waste Management to Multi-stakeholder Audiences' by Houston for Biffa
- 'Relaunching HMV' by Hope&Glory for HMV
- 'Sainsbury's 150th Anniversary' by Sainsbury's with Hope&Glory for Sainsbury's
- 'Sainsbury's: Helping the Nation Live Well' by Sainsbury's with Hope&Glory and Gravity Road for Sainsbury's
- 'Travel Industry Recovery' by Expedia Group
Financial Services
- 'Barclaycard Click & Connect' by Barclaycard
- 'Beyond The Invisible' by Standard Life (with Teamspirit) for Standard Life
- 'Check Your Tackle' by Third City for Bupa
- 'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
- 'The Invisible Look' by The Romans for Santander
Healthcare: Ethical & OTC Consumer
- 'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
- 'Going Cold Turkey on Porn' by Third City for Zava
- 'Maybe It’s Not Thrush' by Brands2Life for BBI Healthcare – Balance Activ
- 'Taking a Stanza' by Cow for The Institute of Cancer Research
- 'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust
Internal Communications and Employee Engagement
- 'All for One' by Untamed London for Societe Generale
- 'Drumbeat Programme: Sounding the Rhythm of Change' by WE for HSBC Commercial Banking (CMB)
- '"One UniCredit" COVID-19 Response Microsite' by UniCredit in partnership with FinElk and Bladonmore for UniCredit
- 'Pizza Hut: Delivering for Britain' by Hanover for Pizza Hut
- 'Rare Disease Day 2020' by W2O Group for Ipsen
- 'The Power of Together' by Hanover for Chugai
Issues and Reputation Management
- 'Carnival UK: Navigating COVID-19 - A Global Response' by Hanover Communications for Carnival UK (P&O Cruises and Cunard)
- 'Just Eat and Headland - Cleaning up the UK Takeaway Industry' by Headland Consultancy for Just Eat
- 'Social Media and Suicide Prevention' by CALM and London North Eastern Railway
- 'Turning a Hollywood Disaster into a PR Win' by Red Lorry Yellow Lorry for Avid
Marketing Communications: Automotive and Transport
- 'Auto Trader: The World's First Contactless Car Vending Machine' by Taylor Herring for Auto Trader
- 'Eye on the Road' by Golin for Garmin
- 'FlightPlan: Charting a Course into the Future' by Ogilvy UK for Inmarsat Aviation
- 'Girls Can Be Engineers Too' by W for Jaguar Land Rover
- 'JustPark and Vote: Free Parking on General Election Day' by Ready10 for JustPark
- 'Keeping Long Distance Love Alive' by Tin Man for Megabus
Marketing Communications: FMCG, Health, Beauty, Retail and Fashion
- 'Chapel of Love' by Seven Dials PR for Fortnum & Mason
- 'Drag Cleans' by The Romans for Method
- 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
- 'Lidl Chateaux Noir' by Good Relations and CSM for Lidl
- 'Meatballs at Home' by Hope&Glory for Ikea
- 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
Marketing Communications: Sport & Entertainment, Arts & Media
- 'Disney Marvel: #Marvel80 by The Academy for Disney Marvel
- 'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
- 'Heart of a King' by 3 Monkeys Zeno for Budweiser
- 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
Marketing Communications: Travel, Leisure, Lifestyle and Hospitality
- 'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for EasyJet
- 'Full Hearts This Christmas' by The Fourth Angel for Prezzo
- 'Future Horizns' by Manifest London for Horizn Studios
- 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
- 'Keeping Long Distance Love Alive' by Tin Man for Megabus
- 'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb
Not-for-Profit
- 'Feed NHS' by Talker Tailor Trouble Maker for Leon
- 'Life Saving Wax' by Freuds and Proud Robinson for Public Health England and Treatwell
- 'Shelter: #SleepWalkForShelter' by The Academy for Shelter
- 'Taking a Stanza' by Cow for The Institute of Cancer Research
- 'The Store of Modern Childhood' by W for The Children's Society
Public Affairs
- 'Annual Allowance Pensions Taxation' by British Medical Association
- 'InniAccounts' Off-payroll campaign' by Make it Be for InniAccounts
- 'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
- 'Smart Motorways: Britain’s Killer Motorways?' by The AA
- 'Stratospheric Green Growth' by WPI Strategy for UKspace
Public Sector
- 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
- 'Breck's Last Game' by Affixxius Films for Leicestershire, Northamptonshire, Surrey & Essex Police
- 'Every Mind Matters' by Freuds, Health and Behaviour Change for Public Health England and NHS England
- 'Life on Mars' by Tin Man for The Institution of Engineering and Technology
- 'Operation Yuletide' by Humberside Police
- 'PPI the Final Countdown' by Kindred and The Financial Conduct Authority for The Financial Conduct Authority
Technology
- 'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
- 'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
- 'EE – Winning the Race to 5G' by Nelson Bostock Unlimited (NBU) for EE
- 'Going Cold Turkey on Porn' by Third City for Zava
- 'Northern Ireland Gets Gander' by Rumour Mill Creative Communications for Gander
- 'The World’s Most Widely Distributed Artwork' by PrettyGreen for Snapchat
The Best Purpose Campaign
- 'Blood Without Bias' by Hotwire, Elvis, UNILAD and Freedom to Donate
- 'CTRL Your Future' by Karmarama for The Institute of Coding
- 'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
- 'Taking a Stanza' by Cow for The Institute of Cancer Research
- 'The Dark Side of the Selfie' by Kindred for The Internet Watch Foundation (IWF), in partnership with Marie Collins Foundation (MCF)
- '#TheREALCheekyNandos' by Alfred for World Animal Protection UK
Small Consultancy of the Year (UK fees less than £5m)
- Battenhall
- Ready10
- Taylor Herring
- The Romans
- Tin Man
Mid-sized Consultancy of the Year
- Grayling
- Headland Consultancy
- Hope&Glory
- Lansons
- W
Large Consultancy of the Year
- Brands2Life
- Freuds
- Ketchum London
- MHP + Mischief
- W2O Group
New Consultancy of the Year
- Blurred
- Broadcast Revolution
- OVID Health
Specialist Consultancy of the Year
- Broadcast Revolution
- Chameleon
- Clarity
- GCI Health
- Hanover Healthcare
Best Agency Outside London
- PHD Marketing & Strategy
- Smarts
- Story Comms
- The Lucre Group
- Tribera
In-house Team of the Year (Private Sector)
- Aldi
- Chivas Brothers, Pernod Ricard
- Hearst UK
- NatWest Group
- The Guardian
- Vintage Publicity, Penguin Random House
In-house Team of the Year (Public/Third Sector)
- London Ambulance Service NHS Trust
- London North Eastern Railway
- The Royal Free London NHS Foundation Trust
Young PR Professional of the Year
- Niamh Griffin, account director, WE Communications
- Sheeraz Gulsher, senior account manager, PrettyGreen
- Naomi Kombe, life and travel insurance PR manager, Direct Line Group
- Indigo Le Fèvre, senior account director, The Romans
- Shiryn Sayani, communications manager (policy and campaigns), The Bar Council
Diversity & Inclusion Champion
- Ketchum London
- Manifest
- WX
Check out last year's PRWeek Awards winners here
