PRWeek UK Awards: last chance to see shortlist ahead of big reveal

The first batch of winners in the PRWeek UK Awards 2020 will be revealed tonight - here's a reminder of who is in the running before the announcement begins.

©GettyImages
©GettyImages

The winners will be announced online today (27 October) and tomorrow (28 October).

The winning entries in the first 18 categories will be revealed from 4.30pm today – pre-register and access the free livestream here.

As usual, the shortlisted entries have been put together following an intense judging process – which, for the first time, was entirely remote.

Three new categories were added this year that focus on PR during the COVID-19 crisis. Half the entry fees from these categories will be donated to charities related to the pandemic - £12,000 has been raised for the COVID-19 appeal from NHS Charities Together.

Thanks to all the judges for their hard work, and to everyone who entered.

View the full shortlist below:

B2B Campaign

  • 'Ask for the Lion: Driving Sales of British Lion Eggs' by Nexus for British Egg Industry Council
  • 'Data Literacy Project' by Brands2Life for Qlik
  • 'Giving Milk its Bottle Back' by FleishmanHillard Fishburn for Noluma
  • 'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
  • 'Travel Industry Recovery' by Expedia Group

Best Coronavirus Crisis Management

  • 'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for easyJet
  • 'Internal and External Communications COVID-19 Response' by Ministry of Justice Communications and Information Directorate
  • 'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
  • The Royal Free London NHS Foundation Trust
  • 'The Tweet That Kept Poundland Trading' by Arena PR for Poundland

Best Ethical or Good Cause Initiative During the Coronavirus Crisis

  • 'Feeding the nation: FareShare crisis appeal' by Greenhouse PR for FareShare
  • 'Feed NHS' by Talker Tailor Trouble Maker for Leon
  • 'James and the Giant Peach, With Taika and Friends' by Portland for Roald Dahl Story Company
  • 'Lloyds Banking Group: Helping Britain prosper in a time of crisis' by Lloyds Banking Group
  • 'Rail to refuge' by Rail Delivery Group/Women's Aid
  • 'Remember Me' by Newgate Communications for St Paul's Cathedral

Best Influencer Marketing Campaign

  • 'Colgate #PoutFree' by Ketchum for Colgate
  • 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
  • 'Sony Alpha Universe: Building a Creative Community' by Hope&Glory for Sony
  • 'Sounds of Home' by HSBC
  • 'The Co-Lab Series at #SamsungKX' by Manifest London for Samsung KX
  • 'The Invisible Look' by The Romans for Santander

Best Integrated Campaign

  • 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
  • 'Drag Cleans' by The Romans for Method
  • 'E.ON Lungs' by Engine for E.ON
  • 'Fight Fire with Fire' by DeVries Global for Zippo
  • 'National Grid: The Job That Can't Wait' by Teneo for National Grid
  • 'Publication of The Testaments by Margaret Atwood' by Vintage, Penguin Random House

Best International Campaign

  • 'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
  • 'Fight Fire with Fire' by DeVries Global for Zippo
  • 'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
  • 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
  • 'Think Before You Thank' by The Romans for OVO Energy

Best PR Event

  • 'Drag Cleans' by The Romans for Method
  • 'The Store of Modern Childhood' by W for The Children's Society
  • 'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb
  • 'Shelter: #SleepWalkForShelter' by The Academy for Shelter
  • 'Colgate #PoutFree' by Ketchum for Colgate

Best Pro-active Communications During the Coronavirus Crisis

  • 'Feed NHS' by Talker Tailor Trouble Maker for Leon
  • 'Front page and front of mind - representing doctors in critical times' by Royal College of Physicians
  • 'Meatballs at Home' by Hope&Glory for Ikea
  • 'Quash Quarantine' by The PC Agency for Red Savannah
  • 'RHS Virtual Chelsea Flower Show' by Royal Horticultural Society
  • The Royal Free London NHS Foundation Trust

Best Use of a Small Budget (Under £30,000)

  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Once Upon A Call by Smoking Gun' for North West Ambulance Service
  • 'Taste The Freedom, Taste Country Life' by Grayling for Country Life
  • 'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust
  • 'Trainline, “Off the Beaten Track”' by Hope&Glory for Trainline

Best Use of Celebrity or Celebrities in a Campaign

  • 'CALM Lock-In' by Hope&Glory for CALM
  • 'David vs Goliath' by Stripe Communications for Grosvenor Casinos
  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Join the Movement: How Sport England Fought Back Against Lockdown Lethargy' by Red Consultancy for Sport England
  • 'Krakenory' by Cow for Kraken Rum
  • 'Life in the Old Dog Yet' by Visible PR for YuMOVE

Best Use of Content

  • 'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
  • 'CTRL Your Future' by Karmarama for Institute of Coding
  • 'Going Cold Turkey on Porn' by Third City for Zava
  • 'Keeping Long Distance Love Alive' by Tin Man for Megabus
  • 'The Truth Flirts' by The Romans for Badoo

Best Use of Planning, Strategy and Evaluation

  • 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
  • 'Life on Mars' by Tin Man for The Institution of Engineering and Technology
  • 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
  • '#ThisIsParenthood' by Golin X The Brooklyn Brothers for Waterwipes
  • 'Wray Residencies' by 3 Monkeys Zeno for Wray & Nephew

Best Use of Creativity

  • 'Don't be Dogfished' by Pegasus for Dogs Trust
  • 'Drag Cleans' by The Romans for Method
  • 'Meat-Patch' by Seven Dials PR for Strong Roots
  • 'The Beezza: The World's First Pizza for Bees' by W for Papa John's
  • 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
  • 'The Store of Modern Childhood' by W for The Children's Society

City & Corporate Communications

  • 'NatWest Group - Building a purposeful bank' by NatWest
  • 'Positioning Biffa as a UK Leader in Sustainable Waste Management to Multi-stakeholder Audiences' by Houston for Biffa
  • 'Relaunching HMV' by Hope&Glory for HMV
  • 'Sainsbury's 150th Anniversary' by Sainsbury's with Hope&Glory for Sainsbury's
  • 'Sainsbury's: Helping the Nation Live Well' by Sainsbury's with Hope&Glory and Gravity Road for Sainsbury's
  • 'Travel Industry Recovery' by Expedia Group

Financial Services

  • 'Barclaycard Click & Connect' by Barclaycard
  • 'Beyond The Invisible' by Standard Life (with Teamspirit) for Standard Life
  • 'Check Your Tackle' by Third City for Bupa
  • 'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
  • 'The Invisible Look' by The Romans for Santander

Healthcare: Ethical & OTC Consumer

  • 'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
  • 'Going Cold Turkey on Porn' by Third City for Zava
  • 'Maybe It’s Not Thrush' by Brands2Life for BBI Healthcare – Balance Activ
  • 'Taking a Stanza' by Cow for The Institute of Cancer Research
  • 'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust

Internal Communications and Employee Engagement

  • 'All for One' by Untamed London for Societe Generale
  • 'Drumbeat Programme: Sounding the Rhythm of Change' by WE for HSBC Commercial Banking (CMB)
  • '"One UniCredit" COVID-19 Response Microsite' by UniCredit in partnership with FinElk and Bladonmore for UniCredit
  • 'Pizza Hut: Delivering for Britain' by Hanover for Pizza Hut
  • 'Rare Disease Day 2020' by W2O Group for Ipsen
  • 'The Power of Together' by Hanover for Chugai

Issues and Reputation Management

  • 'Carnival UK: Navigating COVID-19 - A Global Response' by Hanover Communications for Carnival UK (P&O Cruises and Cunard)
  • 'Just Eat and Headland - Cleaning up the UK Takeaway Industry' by Headland Consultancy for Just Eat
  • 'Social Media and Suicide Prevention' by CALM and London North Eastern Railway
  • 'Turning a Hollywood Disaster into a PR Win' by Red Lorry Yellow Lorry for Avid

Marketing Communications: Automotive and Transport

  • 'Auto Trader: The World's First Contactless Car Vending Machine' by Taylor Herring for Auto Trader
  • 'Eye on the Road' by Golin for Garmin
  • 'FlightPlan: Charting a Course into the Future' by Ogilvy UK for Inmarsat Aviation
  • 'Girls Can Be Engineers Too' by W for Jaguar Land Rover
  • 'JustPark and Vote: Free Parking on General Election Day' by Ready10 for JustPark
  • 'Keeping Long Distance Love Alive' by Tin Man for Megabus

Marketing Communications: FMCG, Health, Beauty, Retail and Fashion

  • 'Chapel of Love' by Seven Dials PR for Fortnum & Mason
  • 'Drag Cleans' by The Romans for Method
  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Lidl Chateaux Noir' by Good Relations and CSM for Lidl
  • 'Meatballs at Home' by Hope&Glory for Ikea
  • 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet

Marketing Communications: Sport & Entertainment, Arts & Media

  • 'Disney Marvel: #Marvel80 by The Academy for Disney Marvel
  • 'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
  • 'Heart of a King' by 3 Monkeys Zeno for Budweiser
  • 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport

Marketing Communications: Travel, Leisure, Lifestyle and Hospitality

  • 'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for EasyJet
  • 'Full Hearts This Christmas' by The Fourth Angel for Prezzo
  • 'Future Horizns' by Manifest London for Horizn Studios
  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Keeping Long Distance Love Alive' by Tin Man for Megabus
  • 'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb

Not-for-Profit

  • 'Feed NHS' by Talker Tailor Trouble Maker for Leon
  • 'Life Saving Wax' by Freuds and Proud Robinson for Public Health England and Treatwell
  • 'Shelter: #SleepWalkForShelter' by The Academy for Shelter
  • 'Taking a Stanza' by Cow for The Institute of Cancer Research
  • 'The Store of Modern Childhood' by W for The Children's Society

Public Affairs

  • 'Annual Allowance Pensions Taxation' by British Medical Association
  • 'InniAccounts' Off-payroll campaign' by Make it Be for InniAccounts
  • 'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
  • 'Smart Motorways: Britain’s Killer Motorways?' by The AA
  • 'Stratospheric Green Growth' by WPI Strategy for UKspace

Public Sector

  • 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
  • 'Breck's Last Game' by Affixxius Films for Leicestershire, Northamptonshire, Surrey & Essex Police
  • 'Every Mind Matters' by Freuds, Health and Behaviour Change for Public Health England and NHS England
  • 'Life on Mars' by Tin Man for The Institution of Engineering and Technology
  • 'Operation Yuletide' by Humberside Police
  • 'PPI the Final Countdown' by Kindred and The Financial Conduct Authority for The Financial Conduct Authority

Technology

  • 'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
  • 'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
  • 'EE – Winning the Race to 5G' by Nelson Bostock Unlimited (NBU) for EE
  • 'Going Cold Turkey on Porn' by Third City for Zava
  • 'Northern Ireland Gets Gander' by Rumour Mill Creative Communications for Gander
  • 'The World’s Most Widely Distributed Artwork' by PrettyGreen for Snapchat

The Best Purpose Campaign

  • 'Blood Without Bias' by Hotwire, Elvis, UNILAD and Freedom to Donate
  • 'CTRL Your Future' by Karmarama for The Institute of Coding
  • 'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
  • 'Taking a Stanza' by Cow for The Institute of Cancer Research
  • 'The Dark Side of the Selfie' by Kindred for The Internet Watch Foundation (IWF), in partnership with Marie Collins Foundation (MCF)
  • '#TheREALCheekyNandos' by Alfred for World Animal Protection UK

Small Consultancy of the Year (UK fees less than £5m)

  • Battenhall
  • Ready10
  • Taylor Herring
  • The Romans
  • Tin Man

Mid-sized Consultancy of the Year

  • Grayling
  • Headland Consultancy
  • Hope&Glory
  • Lansons
  • W

Large Consultancy of the Year

  • Brands2Life
  • Freuds
  • Ketchum London
  • MHP + Mischief
  • W2O Group

New Consultancy of the Year

  • Blurred
  • Broadcast Revolution
  • OVID Health

Specialist Consultancy of the Year

  • Broadcast Revolution
  • Chameleon
  • Clarity
  • GCI Health
  • Hanover Healthcare

Best Agency Outside London

  • PHD Marketing & Strategy
  • Smarts
  • Story Comms
  • The Lucre Group
  • Tribera

In-house Team of the Year (Private Sector)

  • Aldi
  • Chivas Brothers, Pernod Ricard
  • Hearst UK
  • NatWest Group
  • The Guardian
  • Vintage Publicity, Penguin Random House

In-house Team of the Year (Public/Third Sector)

  • London Ambulance Service NHS Trust
  • London North Eastern Railway
  • The Royal Free London NHS Foundation Trust

Young PR Professional of the Year

  • Niamh Griffin, account director, WE Communications
  • Sheeraz Gulsher, senior account manager, PrettyGreen
  • Naomi Kombe, life and travel insurance PR manager, Direct Line Group
  • Indigo Le Fèvre, senior account director, The Romans
  • Shiryn Sayani, communications manager (policy and campaigns), The Bar Council

Diversity & Inclusion Champion

  • Ketchum London
  • Manifest
  • WX


Check out last year's PRWeek Awards winners here

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