NEW YORK: Onclusive and RepTrak have inked a strategic partnership that combines RepTrak's reputation metrics with Onclusive's AI-powered media analytics.
RepTrak will receive real-time media data and analytics from Onclusive to assess corporate reputation and related media trends on behalf of clients.
The goal of the partnership is to help companies better manage their reputation and communications priorities with a more holistic approach.
"The value of a strong reputation has never been more vital," Onclusive CEO Dan Beltramo said in a statement. "In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community and shareholders."
Since 2004, RepTrak has used a proprietary algorithm to evaluate seven factors of reputation, including earned media coverage, to quantify corporate reputation. The company then measures clients' data and brand metrics against competitors to show reputational opportunities and risks.
Onclusive uses AI to analyze and score media content based on a range of elements like relevance, publication authority, tone and sentiment and social media engagement.
"Our data, in combination with RepTrak's, gives communications teams a clear objective against which to optimize," Beltramo said. "It also gives them an important, new way to quantify the value of their efforts in an area of utmost importance to companies."
The former AirPR acquired earned media amplification company Ozmotik and rebranded as Onclusive last spring.