Nike calls on Americans to ‘change the world’ in election voting push

The campaign features LeBron James and Naomi Osaka.

Nike has launched a campaign urging the American public to vote in the presidential election, which will decide whether President Donald Trump will remain in the White House for another term.

Created by Wieden & Kennedy Portland and narrated by If Beale Street Could Talk actress Regina King, You Can’t Stop Our Voice begins as a girl plays basketball in a desolate stadium.

Highlighting the role of escapism in sports, the ad features athletes including basketball star LeBron James, tennis player Naomi Osaka and Cleveland Browns wide receiver Odell Beckham Jr., all of whom have endeavored to "change the world" through urging others to vote.

“You don’t need to be a star to have a voice,” a narrator declares as the ad comes to a close.

The work was directed by Hiro Murai through Doomsday Entertainment.

In a bid to improve voter participation in the election, Nike has partnered with Lyft to provide discount rides to voters living in Atlanta, Memphis, Chicago, Baltimore, Houston, Milwaukee, Miami and Portland, where people historically have had a harder time getting to the polls.

The brand has also partnered with nonprofit organizations Time to Vote, Rock the Vote and When We All Vote to improve voter reasources and increase registration.

In the wake of George Floyd’s death in May, Nike launched an ad urging the public: “Don't pretend there's not a problem in America.

This story first appeared on campaignlive.co.uk. 

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