PRWeek UK Awards 2020: first group of winners revealed tonight

Get the bubbly on ice… the first batch of winners in the 2020 PRWeek UK Awards will be announced and shown via a livestream today (27 October). Check out the shortlist below.

PRWeek UK Awards 2020: first group of winners revealed tonight

The winning entries in 18 categories will be revealed from 4.30pm – pre-register and access the free livestream here.

A list of all the winning entries, along with highly commended, finalists and judges' comments, will go live on the same page after the second tranche of awards have been announced at 4.30pm tomorrow evening (27 October).

PRWeek added three new categories this year for specific coronavirus response campaigns, in which 50 per cent of the entry fee was donated to NHS Charities Together. It has already raised £12,000 for the COVID-19 appeal from NHS Charities Together.

The 18 categories – with shortlists – to be announced today, are:

Best Purpose Campaign

'Blood Without Bias' by Hotwire, Elvis, UNILAD and Freedom to Donate
'CTRL Your Future' by Karmarama for The Institute of Coding
'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
'Taking a Stanza' by Cow for The Institute of Cancer Research
'The Dark Side of the Selfie' by Kindred for The Internet Watch Foundation (IWF), in partnership with Marie Collins Foundation (MCF)
'#TheREALCheekyNandos' by Alfred for World Animal Protection UK

Best PR Event

'Drag Cleans' by The Romans for Method
'The Store of Modern Childhood' by W for The Children's Society
'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb
'Shelter: #SleepWalkForShelter' by The Academy for Shelter
'Colgate #PoutFree' by Ketchum for Colgate

Best Coronavirus Crisis Management

'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for easyJet
'Internal and External Communications COVID-19 Response' by Ministry of Justice Communications and Information Directorate
'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
The Royal Free London NHS Foundation Trust
'The Tweet That Kept Poundland Trading' by Arena PR for Poundland

Not-for-Profit

'Feed NHS' by Talker Tailor Trouble Maker for Leon
'Life Saving Wax' by Freuds and Proud Robinson for Public Health England and Treatwell
'Shelter: #SleepWalkForShelter' by The Academy for Shelter
'Taking a Stanza' by Cow for The Institute of Cancer Research
'The Store of Modern Childhood' by W for The Children's Society

Specialist Consultancy of the Year

Broadcast Revolution
Chameleon
Clarity
GCI Health
Hanover Healthcare

Healthcare: Ethical & OTC Consumer

'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
'Going Cold Turkey on Porn' by Third City for Zava
'Maybe It’s Not Thrush' by Brands2Life for BBI Healthcare – Balance Activ
'Taking a Stanza' by Cow for The Institute of Cancer Research
'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust

B2B Campaign

'Ask for the Lion: Driving Sales of British Lion Eggs' by Nexus for British Egg Industry Council
'Data Literacy Project' by Brands2Life for Qlik
'Giving Milk its Bottle Back' by FleishmanHillard Fishburn for Noluma
'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
'Travel Industry Recovery' by Expedia Group

Best Use of a Small Budget (Under £30,000)

'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
'Once Upon A Call by Smoking Gun' for North West Ambulance Service
'Taste The Freedom, Taste Country Life' by Grayling for Country Life
'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust
'Trainline, “Off the Beaten Track”' by Hope&Glory for Trainline

New Consultancy of the Year

Blurred
Broadcast Revolution
OVID Health

In-house Team of the Year (Private Sector)

Aldi
Chivas Brothers, Pernod Ricard
Hearst UK
NatWest Group
The Guardian
Vintage Publicity, Penguin Random House

Public Sector

'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
'Breck's Last Game' by Affixxius Films for Leicestershire, Northamptonshire, Surrey & Essex Police
'Every Mind Matters' by Freuds, Health and Behaviour Change for Public Health England and NHS England
'Life on Mars' by Tin Man for The Institution of Engineering and Technology
'Operation Yuletide' by Humberside Police
'PPI the Final Countdown' by Kindred and The Financial Conduct Authority for The Financial Conduct Authority

Diversity & Inclusion Champion

Ketchum London
Manifest
WX

Marketing Communications: Sport & Entertainment, Arts & Media

'Disney Marvel: #Marvel80 by The Academy for Disney Marvel
'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
'Heart of a King' by 3 Monkeys Zeno for Budweiser
'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport

Best International Campaign

'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
'Fight Fire with Fire' by DeVries Global for Zippo
'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
'Think Before You Thank' by The Romans for OVO Energy

Small Consultancy of the Year (UK fees less than £5m)

Battenhall
Ready10
Taylor Herring
The Romans
Tin Man

Best Ethical or Good Cause Initiative During the Coronavirus Crisis

'Feeding the nation: FareShare crisis appeal' by Greenhouse PR for FareShare
'Feed NHS' by Talker Tailor Trouble Maker for Leon
'James and the Giant Peach, With Taika and Friends' by Portland for Roald Dahl Story Company
'Lloyds Banking Group: Helping Britain prosper in a time of crisis' by Lloyds Banking Group
'Rail to refuge' by Rail Delivery Group/Women's Aid
'Remember Me' by Newgate Communications for St Paul's Cathedral

Internal Communications and Employee Engagement

'All for One' by Untamed London for Societe Generale
'Drumbeat Programme: Sounding the Rhythm of Change' by WE for HSBC Commercial Banking (CMB)
'"One UniCredit" COVID-19 Response Microsite' by UniCredit in partnership with FinElk and Bladonmore for UniCredit
'Pizza Hut: Delivering for Britain' by Hanover for Pizza Hut
'Rare Disease Day 2020' by W2O Group for Ipsen
'The Power of Together' by Hanover for Chugai

Mid-sized Consultancy of the Year

Grayling
Headland Consultancy
Hope&Glory
Lansons
W

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