Abbotts will take the lead on developing PoliMonitor’s strategic partnerships and investment strategy, as well as developing the agency’s offering for public affairs agency clients.
There has been a surge in clients being represented by the political risk and insights company in recent months. Established in 2017, PoliMonitor specialises in using automation and artificial intelligence and claims it is now working with the majority of Britain's leading public affairs agencies.
The UK Parliament has moved to a digital-led way of working since COVID-19 struck, while MPs typically tweet more than 100,000 times a month.
PoliMonitor co-founder and chief executive Sam Cunningham said: "Our AI-enabled political reputation and risk services provide comms professionals with unique and actionable insights, and as one of the best comms people in the business, Ben will really help us deliver on this.”
Abbotts has spent more than 20 years in public affairs since starting out as a graduate trainee at Weber Shandwick in 1998. His career to date has encompassed senior roles at Edelman, The Communications Group, Financial Dynamics, Lansons, Westbourne Communications, and Mattison Public Relations, as well as a spell in-house as head of external relations at Canada Life.
Commenting on his new role, Abbotts said: "I have long felt that government affairs intelligence at either the Parliamentary or digital worlds required some rebooting in order to manage their clients' risks and reputations.”
He added: “To be able to track more than 10,000 parliamentarians in over 36 countries in 20 different languages is fantastic and marks a high point, especially for agencies handling challenging international briefs.”
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