The PR Week: 10.23.2020: Chris LaPlaca, ESPN

ESPN’s SVP of corporate comms talks the biggest changes in sports media over the past 40 years — and the past eight months.


Chris LaPlaca, ESPN’s SVP of corporate communications, joins The PR Week to discuss the future of sporting events, targeting viewers in creative ways and best practices in responding to social media crises.

They also talk about what the election result could mean for the communication industry, the loss of Golin’s appeal of a $6 million California anti-tobacco contract, Edelman’s intelligence unit launch and more.