GOODLETTSVILLE, TN: Dollar General has hired Jennifer Moreau as VP of public relations.
She started in the newly created position in September, reporting to EVP and general counsel Rhonda Taylor. Moreau’s role covers all external communications from branding and corporate to executive communications.
Dollar General created the position to help it share its history and mission of serving others.
"The company's mission and work with the Dollar General Literacy Foundation drew me immediately," Moreau said. "They live out their mission of serving others, and I want to share those stories of the value and convenience they provide and how they serve their customers every day."
The foundation enhances educational development and advancement in communities near the company's 17,000 stores through grassroots funding.
Moreau said she is planning to grow her team and tout Dollar General as an essential retailer during the COVID-19 pandemic.
"I watched them before I joined in 2020 and learned how they took responsibility to remain open and in-stock with affordable options during the pandemic," she said.
Before moving to Dollar General, Moreau was VP of public relations and corporate communications at Dick's Sporting Goods, where she focused on consumer communications and reported to CMO Ed Plummer. Peter Land joined Dick’s as chief communications and sustainability officer in July.
Moreau also worked as director of marketing for client development and communications at Fox Sports and as director of communications for the U.S. Professional Cycling Tour and the Senior Tennis Champions Tour.
Dollar General had 16,720 stores as of the end of July and boasted 30 consecutive years of same-store sales growth through 2019, according to its website. The company’s same-store sales were up 18% in Q2 at the height of the coronavirus pandemic, and net sales increased by 24% in the period to $8.7 billion.