Juno Baby has partnerships with brands Bugaboo, Ergobaby, Snüz and BabyBjörn.
Milk & Honey PR will work on Juno Baby’s brand visibility to expecting and new parents through traditional media relations, influencer collaborations and social media.
The agency will initially support a London launch of the subscription service before rolling it out across the UK.
Milk & Honey PR has experience in the babycare sector, supporting the launch of Owlet Baby Care in 2019.
The Juno Baby account team will be led by senior client executive Charlie Bush, senior digital executive Olivia Robinson, and managing partner Kirsty Leighton.
“We really take the time to understand the families that use our service, and Milk & Honey PR took the same approach in getting to know us,” Juno co-founder Sophia Zeuner said.
“They stood out for in-depth sector knowledge, a successful track record working with ambitious growth companies, and a clear passion for our brand. We’re looking forward to a standout launch and a strong long-term partnership.”
Account lead Bush added: “Juno Baby is disrupting the market – providing a more sustainable, space-saving option to owning new baby kit – so we couldn’t be more excited to launch this innovative new service to market.”