A year after its entry into Singapore, Sinclair signed a contract with urban design studio Jerde to build brand awareness and drive thought leadership strategy in Singapore and Vietnam. Green Planet Foods also appointed the agency to help launch its venture studio in Singapore, while SmileDirectClub seeks the agency's aid in launching in the market. Sinclair will also work with the Bangkok-based Lebua Hotels and Resorts and design consultancy firm Arcadis.
Sai Roshini Daswani, director, head of business development in Singapore, said: "Our first year in Singapore, although different from what we had imagined, has still successfully helped us reach our vision of growing Sinclair's footprint in Asia."
In Hong Kong, Shanghai and Beijing, Swire Properties appoints the agency to drive awareness in Greater China for the tour of the design installation 'Please Be Seated' while the luxury residence K11 ARTUS extends its relationship with Sinclair throughout the year to build consumer awareness in Hong Kong and overseas. Additionally, the agency will provide PR services for The Hong Kong International Literary Festival which will be virtual this year, as well as air purifier company Aurabeat.
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