Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

ExxonMobil says hypothetical Trump call “never happened”; Trump and Biden will be muted for parts of Thursday’s debate.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

“It never happened.” At a rally in Prescott, Arizona, President Donald Trump specifically called out ExxonMobil as an example of a company he could call and ask for campaign donations in exchange for government favors. But the oil giant wasted no time letting people know the truth. "We are aware of the President’s statement regarding a hypothetical call with our CEO…and just so we’re all clear, it never happened,” ExxonMobil tweeted.

There will be no interruptions during Thursday’s final presidential debate. At least that’s the plan after the Commission on Presidential Debates announced changes to the debate rules that will allow Trump and Democratic presidential nominee Joe Biden to each have two minutes of uninterrupted time to speak at the beginning of every 15-minute segment of the debate. "The only candidate whose microphone will be open during these two-minute periods is the candidate who has the floor under the rules," the commission announced. After that, there will be time for discussion with both candidates' microphones open.

USA Today has given Biden its first-ever presidential endorsement. In the endorsement, USA Today's editorial board said it's endorsing Biden because Trump's character is ill-suited for the position. The publication, which traditionally includes the opposing view to its opinion pieces, also published an editorial from Vice President Mike Pence on Tuesday making a case that “a vote to reelect President Trump is a vote for a safer, stronger and more prosperous America."

What does a Trump or Biden win mean for comms firms? New this morning on PRWeek, GrowthLab principal Mike Kapetanovic penned an op-ed noting that, “A lot is riding on the presidential election for Americans, including the comms and marketing firms that will vie for federal contracts over the next four years.” He shared what the scenario would look for comms firms under a Trump or Biden win and how agencies can prepare.

Lowe's is helping consumers reflect on a year at home. The home improvement chain is launching special initiatives that give back to the many communities it serves by inviting consumers to share "Letters to Home" that detail why they love their homes, what their homes endured this year and how they hope to make them even better next year. Lowe's will spotlight select families who share their stories in-store or on social media using #LetterstoHome. The retailer has also introduced a new Season of Savings, starting October 22 through December, with deals in-store and online. Additionally, Lowe’s is dedicating an entire month to “saying thanks to pros” with "PROvember," starting October 29 through November 25,to ensure pros have access to deals on all the items they need to get the job done,” according to a Lowe’s statement.

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