Havas Middle East wins comms brief for Muslim matchmaking app

Egypt-based mobile app Hawaya, which approaches matchmaking with respect for Muslim traditions and cultures, has appointed Havas Middle East as its PR Agency on record to lead communications across the GCC.

Muslim matchmaking app Hawaya has expanded across the globe (image via @hawaya_app on Twitter)
Muslim matchmaking app Hawaya has expanded across the globe (image via @hawaya_app on Twitter)

Hawaya was founded in 2017 by Egyptian entrepreneur and CEO Sameh Saleh, who created it to help his sister 'go through a pleasant, comfortable and safe journey towards marriage'.

Since then, Hawaya has expanded around the world to countries such as Indonesia, Turkey, and Canada. Havas ME will be supporting the app with traditional PR and influencer activities across the UAE, Saudi Arabia and Kuwait.

Saleh said: “We are delighted to partner with Havas Middle East, a strong player in the PR and communications landscape in the Middle East. Our alliance comes with our launch in the GCC market, a very significant and crucial time for the brand. We are humbled that the Muslim community has warmly welcomed this unorthodox and modern approach to matchmaking and look forward to celebrating many more success stories with Havas by our side.”

Dana Tahir, general manager - PR at Havas Middle East said: “[The] partnership with Hawaya is an exciting addition to our distinct mix of meaningful brands in our portfolio that are dedicated to make an difference and resonate with audiences on a personal level. This win underscores the high level of talent offered by the Havas Middle East team and we look forward to our fruitful relationship with Hawaya.”

Havas Middle East, established in 2005, has a regional HQ in Dubai and was recently appointed by Nakheel Malls – the retail arm of property developer Nakheel – to lead its communications across the UAE.

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