The brief includes positioning the hotel as the new ‘go-to’ destination in South Downtown.
Brazen MENA will be responsible for overseeing traditional and digital communications for Grand Millennium Hotel Business Bay, highlighting its luxury five-star offering and its food and beverage outlets.
Brazen will manage the hotel’s press office and be responsible for strategic planning and creativity.
“Brazen MENA has a fantastic reputation within the market and we felt that their experience, coupled with their enthusiasm and can-do attitude, made them the ideal partner for us,” Grand Millennium Hotels marketing and brand manager Feras Al Sadek said.
“We’re very excited to see their trailblazing PR proposition brought to life and see them work their magic for what we are confident will make Grand Millennium Hotel Business Bay Dubai’s new hottest destination.”
Brazen MENA managing partner Louise Jacobson added: “We’re thrilled to have been awarded the contract for Grand Millennium Business Bay. As the hotel nears its two-year anniversary, there are myriad activities taking place within the stunning property – and we can’t wait to drive awareness for all that is and will be happening.”