The agency, based in Worthing, West Sussex, specialises in health comms and sets out to achieve “change for good".
The duo already have founding clients such as the British Skin Foundation, Nasaleze, Dogs For Good, and AnimalCare, as well as clients in the "pharma space".
The childhood friends and colleagues set up the business after leaving Pegasus earlier this year, and named it after the age at which they first met.
Webb had worked at Pegasus for 17 years, joining as an account executive in 2003. He rose to become a member of the board and director of its consumer health and beauty division.
He led on some of the agency’s highest-profile projects, such as an award-winning suicide-prevention campaign for Samaritans and Network Rail, and its work for pharma company Boehringer Ingelheim.
Sparkes had worked at Pegasus for almost a decade before leaving in May.
The motivation to set up their own agency was partly prompted by major events in their personal lives last year, according to Webb. He underwent open heart surgery, “which came completely out of the blue”, while Sparks lost almost all his possessions and had to move out of his house for 10 months after it was gutted by a fire.
Webb told PRWeek that Twelve's “mission is to create campaigns that change life for the better – whether that’s empowering people to better manage a condition, encouraging healthier lifestyle choices, generating support for charitable causes, or even helping save lives”.
It is working across the health spectrum, from global education campaigns to UK-specific product promotional programmes, and from consumer health and pharma to animal health, he said.
“Our proposition is based on a unique partnership between a comms specialist and a creative specialist – we recognise the importance of not just what you say, but how it is framed and presented,” Webb added.
“We feel that we can combine big agency thinking with a personal touch, offering agility and flexibility which has perhaps never been more important.”
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