Battenhall’s strategy has involved building specialised brand comms with a deep focus on digital and social media.
But the agency also demonstrated a commitment to the wellbeing of its team, appointing a qualified dietician and lifestyle coach as its first people and culture director.
The result was an agency record £3.6m revenue, and 162 per cent increase in profits.
Battenhall added nearly 50 new clients to its roster, including household-name brands such as Aviva, GoPro and YouTube.
It grew its healthcare client work by nearly 500 per cent and moved into media and sport clients for the first time.
Battenhall’s client growth strategy for the past year was built on three sectors, while global growth, due to new clients eBay and McKinsey, rose by more than 300 per cent.
To meet the increased demand for its services, the agency expanded its team by a further 10 people, taking its headcount to 62, and promoted others to create a new leadership team, led by chief executive Drew Benvie.
Meanwhile, the agency has developed a diversity and inclusion manifesto and task force to change its business and the wider industry, while its commitment to staff wellbeing has resulted in a 50 per cent drop in sick leave across the agency.
“The agency just keeps on growing from strength to strength”
The agency won some of the most hotly contested pitches it was involved in to achieve record growth of 15 per cent to £4.2m, as well as investing in new staff at all levels of the team. The agency achieved 90 per cent client retention and major new wins included Boden, Kellogg’s and ITV.