Sandpiper names new GM in Greater China

The new hire joins from FTI Consulting, and reports to CEO Emma Smith.

From left: Natalie Siu & Emma Smith
From left: Natalie Siu & Emma Smith

Sandpiper Communications has appointed Natalie Siu as general manager of Hong Kong, reporting to CEO Emma Smith and COO and Southeast Asia GM Kelly Johnston.

Siu joins from business advisory firm FTI Consulting, and she has had previous roles with Kreab and Edelman as well as in-house comms roles at AIA Group and Zurich Insurance. She specialises in corporate reputation management, with experience advising international and local clients on corporate profile raising, stakeholder engagement, financial communications, and crisis and issues management across Greater China, Southeast Asia and Japan.

Smith says: "Natalie's deep knowledge of the Greater China market and her international outlook, makes her ideally placed to advise our clients on strategies to inform audiences, create conversations and shape debates in our turbulent times."

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