Rugby League World Cup 2021 chooses PR agency for showpiece event

Hatch has been appointed by Rugby League World Cup 2021 to deliver PR, social media strategy and community management for its social media channels.

Can host nation England exact revenge on the Kangaroos to win its first Rugby League World Cup? (Photos: Getty Images)
Can host nation England exact revenge on the Kangaroos to win its first Rugby League World Cup? (Photos: Getty Images)

The agency has been working with RLWC2021 organisers on promoting the tournament for the past 18 months.

Hatch will work with McCann Manchester and Goodform to drive ticket sales and create a deeper connection with Rugby League’s core fanbase. The brief involves creating engaging content and powerful, in-depth storytelling.

RLWC2021 customer director Terri Lynam said: “We are delighted to announce our world-class roster of agencies who have a vital role to play in delivering the biggest and best ever Rugby League World Cup. 

“The pitch process was highly competitive and the challenge in the brief was to sell Rugby League as more than just the game on the field. It’s the experience in its entirety – the diverse and exciting crowd, the history of the sport and the infectious passion – that create a unique atmosphere and experience that British sports fans, both existing and new, will love.”

Hatch director Matt Peden added: “RLWC2021 has a powerful story to tell, from social impact to communities, and we all believe that the men’s, women’s and wheelchair tournaments, that take place simultaneously for the first-time next year, will transcend the sport and attract a new audience.” 

RLWC2021 aims to attract 750,000 fans to games across England, with the majority in the north, in a crowded sports calendar. Defending champions Australia (below) will be favourites to win the tournament for a 12th time.

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