SPAG Group launches internal comms practice

The new arm will focus on employee engagement and employer branding for clients.

Healthcare specialist SPAG Group launched an employee engagement and employer branding practice aimed at helping organisations harness the potential of their employees through a holistic internal communications approach. The practice—dubbed Empower—will bring together a team of researchers, data analysts, communication and behavioural science experts, and will be led by Vagmita Sharma (pictured above) in Southeast Asia.

The agency will help organisations at various stages of employee engagement to analyse their strategy and organisational objectives, and this will be achieved through internal communication strategy audits, employee surveys and employee feedbacks, that will be furthered by research and behavioural science experts.

"To be able to derive the right strategy and approach, it is critical to get a buy-in from the employees at multiple levels and understand not only the business objectives but also the nature of the workforce", said Sharma.


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