Breakfast Briefing: 5 things for PR pros to know Friday morning

Stan Richards steps down; The non-debate presidential debate; “Send Noods” was a cheesey fail; Remotely launching a fragrance; Twitter's post New York Post rules.

Breakfast Briefing: 5 things for PR pros to know Friday morning

Stan Richards has resigned from his eponymous ad agency. Earlier this week, the Richards Group was fired by Motel 6 and The Home Depot for his comments (in a meeting with Motel 6) that a campaign idea was "too Black" and that Motel 6 customers were white supremacists. The founder and CEO of the agency said "If this was a publicly held company, I'd be fired for the comments I made. But we're not public, so I am firing myself." (NBC Dallas Fort/Worth)

Both presidential candidates played true to type last night in the country's first non-debate debate. President Trump and former VP Joe Biden chose to hold separate town halls after COVID-19 nixed a second debate initially scheduled for Thursday. Trump stayed in character, the Associated Press reports, acting argumentative and complaining about his town hall questions. Biden was restrained but stuttered at the start and, the AP reports, "at one point squeezed his eyes shut and slowed down his response to clearly enunciate his words." Separately, C-SPAN suspended editor Steve Scully after he admitted lying about his Twitter feed being hacked in the wake of a tweet exchange with former Trump aide Anthony Scaramucci. Scully would have been the moderator of the second debate. (Associated Press)

Why "Send Noods" was a Kraft Mac and Cheesey fail. Spool CEO and mom Catherine Merritt asks how the short-lived campaign made its way through all the integrated meetings, briefings and reviews to actually launch into the world.

Case Study: How Marc Jacobs launched a fragrance in the middle of a pandemic. Marc Jacobs and agency partners Moving Image & Content and Coty solved the non-olfactory challenge by creating "an immersive, multi-room experience where attendees could 'choose their own adventure," said Quynh Mai, CEO and founder of Moving Image & Content.

Twitter has changed how it handles hacked content a day after the platform was critiqued for blocking a New York Post story about leaked emails from the laptop of VP Joe Biden's son Hunter. Thursday night, Twitter's global lead for legal, policy, and trust and safety Vijaya Gadde, spelled out and explained the changes tweeting "We've received significant feedback (from critical to supportive) about how we enforced our Hacked Materials Policy yesterday. After reflecting on this feedback, we have decided to make changes to the policy and how we enforce it." Facebook also tamped down the spread of the story. (MarketWatch)

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