Pitch Update: Kellogg's, Chelsea FC, West Ham, Testcard, Manifest, Frank and more

PRWeek's weekly round-up of pitches and account moves.

Pitch Update: Kellogg's, Chelsea FC, West Ham, Testcard, Manifest, Frank and more

Frank has been appointed by the Hertfordshire Health Protection Board to deliver a project aimed at tackling rising COVID-19 cases in the area. The agency has been tasked with reaching young people and will see Frank’s earned and social media teams come together to deliver an integrated response.

Publicasity has been appointed to manage the trade media support for cereal behemoth Kellogg’s

Common Industry has been appointed by Danish fintech Pleo as its retained PR agency. The agency will run Pleo’s press office, help build its brand and scale across the UK & Ireland. The agency will also provide consultancy on creative advertising and media planning. 

International talent investor Entrepreneur First has appointed Manifest to handle UK communications and provide global support on a retained basis. 

The Institute of Healthcare Management and the Academy of Fabulous Stuff have appointed Highland Marketing as strategic communications partner. Highland Marketing will help to raise awareness of important events, services and channels provided by the IHM and the academy on channels dedicated to sharing positive change in the NHS and social care.

Medtech firm Testcard has appointed Smoking Gun and Genie Comms to handle its comms, PR and social media management. The brief includes educating consumers on the benefits of quick, at-home health testing and monitoring, as well as SEO and PPC support.

Boldspace has signed up West Ham United as one of the first clients of its data and analytics platform, BoldLens. 

European textile brands Prestigious Textiles has appointed channel marketing agency Boutique to execute its PR strategy in the UK. The agency will focus on positioning the brand in the interior design and fashion industries, and with consumers.

Chelsea FC’s digital arm is looking for a communications agency to help launch a new exercise product.

Media Zoo has been hired by UK sports charity, Greenhouse Sports, to build its profile and bolster media engagement to help drive awareness and boost the number of children it helps. 

Red Lion has added Hairburst to its client portfolio. The agency has been tasked with raising awareness of the brand and educating consumers about its background. The agency will run a press office and work on creative activations.

Annual art fair Contemporary Istanbul has appointed The PR Office ahead of its December fair and the launch of its inaugural virtual platform.

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