The Kraken partners with gaming visionary for Halloween experience

The Kraken Rum has teamed up with video game writer, director and visionary John Zurhellen to create an online video game to mark Halloween. The campaign is being delivered by Cow PR.

The Kraken partners with gaming visionary for Halloween experience

A key figure behind Rockstar’s Grand Theft Auto series, John Zurhellen, is working with The Kraken Rum to create Screamfest 4: The Kraken’s Revenge this Halloween.

Fans will be able to seize control of a human character in a desperate attempt to guide the tortured soul through a maze of difficulties and dangers to escape The Kraken’s arch-nemesis, The Balthazoid.

The online game will run from 28 October to 30 October with participants receiving The Kraken’s survival pack, which includes a game guide and the ingredients to make a rum cocktail.

Last year, The Kraken set up a cinematic, immersive bar, which was created by horror film director and producer Neil Marshall.

“The brief for Kraken Screamfest was simple: come up with a concept more terrifying and warped than anything 2020 has to offer. So, I delved deep into our primal fears – being hunted, tight spaces, dark shadows, hate-filled creatures,” Zurhellen said. 

“I’m pretty confident I’ll deliver one of the most terrifying experiences to be seen in UK homes this year. On a personal note, I’m extremely honoured to pick up the baton where Neil Marshall left off, so rest assured Kraken fans, I will do your Mighty Beast proud.”

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