LOUDOUN COUNTY, VA: The Washington Football Team, formerly known as the Washington Redskins, has hired Julie Andreeff Jensen as SVP of external engagement and communications.
Effective immediately, Jensen is reporting to Washington Football Team president Jason Wright. A spokesperson from MWWPR, which works with the franchise, said Jenson’s role as the club’s top communicator is newly created.
Jensen is serving on the franchise’s executive leadership team and is charged with building and overseeing functions including external and internal communications, public affairs, the Washington Football Charitable Foundation and the team’s alumni program. She also will work alongside SVP of media and content Julie Donaldson to develop Women’s Initiative Now, a group and platform that launched in July and is dedicated to women’s leadership and advocacy within the organization.
Wright said in a statement that Jensen will help the team renew and repair relationships with the media and community leaders.
The team also named Sean DeBarbieri as director of football communications, overseeing comms for the team’s roster moves, on-the-field operations and coach and player media availability. He will report directly to head coach Ron Rivera.
Jensen was previously Citadel’s chief corporate affairs and communications officer. For three years, Jensen oversaw internal and external comms, including marketing, brand communications, executive comms and philanthropy at the financial institution. She exited the company at the end of 2019 and was replaced by Tripp Kyle.
Jensen joined Citadel in 2016, relocating to Chicago to lead its communications team and showcase the financial services company’s brand and story. She also helped to launch Connect//Women, an internal program to mentor and develop female leadership.
Before joining Citadel, Jensen was a partner at Brunswick Group for seven years, working with clients such as Microsoft, GE and Pfizer on issues ranging from crises to mergers and acquisitions.
Jensen started her career in Democratic Party politics, including as an aide to the late Sen. Edward Kennedy (D-MA). She also worked on President Barack Obama’s 2008 election campaign, as well as the presidential campaigns of Sens. Chris Dodd (D-CT) and John Kerry (D-MA).
In July, the Washington NFL franchise dropped the Redskins nickname and Indian head branding, bowing to pressure from sponsors and decades of criticism that they were offensive to Native Americans. In July, more than a dozen former female staffers accused team officials of sexual harassment and verbal abuse, according to CNN.