Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

PRDecoded day 1; Backlash to Kraft Noods campaign; Stevie Nicks embraces ‘Dreams’ TikTok craze.

PRDecoded is off and running. PRWeek’s virtual conference kicked off yesterday with a who’s who list of top communications speakers on topics from purposeful healthcare comms leadership to how brands have adjusted during the pandemic to create new rituals and plan for a purposeful future. Go here for more information about the event and here to re-watch any of the sessions from day one. 

We all saw this coming. Kraft is facing backlash from angry moms, as well as members of the QAnon mass delusion, for its #SendNoods campaign, with some critics saying the brand has “sexualized mac and cheese.” A Kraft spokesperson told BuzzFeed that since the campaign is over, the company is taking down the campaign social media posts. Yet the activation was effective for Kraft last week, when the food giant temporarily ran out of boxes of Mac and Cheese for the giveaway. 

What does day three of the Amy Coney Barrett confirmation hearings mean? For one, less talking from senators. Lawmakers will have 20 minutes, instead of a half-hour, to question President Donald Trump’s prospective third pick for the High Court. Barrett appears to be on-track for confirmation after Democrats failed to produce any major surprises over the first two days. 

President Trump will take questions from members of the public during a town hall set for NBC on Thursday night that will go head-to-head with former Vice President Joe Biden’s event on ABC. The dueling Q&As are scheduled to take place on the date and time when the two candidates were set to meet in the second presidential debate.

It’s hard to imagine the Ocean Spray “Dreams” TikTok craze getting a bigger endorsement than this. Fleetwood Mac singer and rock legend Stevie Nicks nodded to the roller skating and juice drinking video that started the trend in her first TikTok post this week. TikTok has also been using the video from Nathan Apodaca in a paid media campaign. 

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