Marketers use nostalgia to capture Malaysians’ hearts

Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

by Surekha Ragavan
A still from a Deepavali ad that fondly depicts childhood in the kampung by local food brand Enrico's (see video below)
A still from a Deepavali ad that fondly depicts childhood in the kampung by local food brand Enrico's (see video below)

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