Hope&Glory’s mantra is simple: if the work and culture is right, results will follow. This year has been a perfect example.
The agency has been shortlisted 11 times in this year’s PRWeek UK Awards. It has delivered memorable work for Sainsbury's (Meat Free Butcher & The Clean Vic), Airbnb (A Night at…), Hotels.com, Ikea and Sony, among others.
Hope&Glory has also been a magnet for blue chip clients; it has added Paddy Power, Coca-Cola, American Airlines, Guinness and Tourism Australia to its impressive book.
This has helped the agency grow its annual revenue by 17 per cent and profit margin by 25 per cent – well above the industry's average. What makes these figures even more impressive is that the agency is a mature one at nine years old.
But it’s not just the work and rewards where Hope&Glory excels. It creates a fun, engaging and nurturing working environment, increasing its training budget by 200 per cent in the past year alone.
It only furloughed two front of house roles, kept its staff well remunerated, and is an agency that has strong gender equality (with a 50/50 gender split on its board, and the majority of the senior team are women).
It has above industry levels of BAME diversity, but admits it must do more and has outlined plans to address diversity.
Overall, the agency has delivered outstanding results and an inspiring and caring workplace that sets a high standard for agencies of its size.
To be delivering growth and margin of these levels in year nine as an independent, while continuing to maintain the culture and quality of creative work of a start-up, marks this agency out as something special.
Lansons has had a strong year of 12 per cent revenue growth and expansion into the tough-to-crack US market. It displays very high levels of employee and client satisfaction and is taking meaningful steps to improve gender equality (with only a 0.9 per cent pay gap) as well as the diversity of its workforce and recruitment pool. The agency has also been an industry leader in terms of its COVID-19 work.