Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

TikTok users seek tips on how to nab a sports PR job; Michelle Obama and LeBron James team up to boost early voting.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

TikTok users are seeking tips on how to nab a sports PR job. NBA strategic comms writer Tish Carmona realized that she had not seen a single video on her For You page about working in sports or the business side of the industry. So she decided to fill that void by launching a TikTok page (@TishCarmona) dedicated to giving advice to people who want a communications job in sports. And the engagement she is already seeing on the videos is pretty wild.

Michelle Obama and LeBron James have teamed up to boost early voting. Obama’s When We All Vote and James’ More Than A Vote are partnering to provide information, transportation, food, music, personal protective equipment and other support at early voting sites around the country October 18-31.

Burger King is adding a new type of craving to its menu: PlayStation 5. Burger King?customers who purchase the two for $5 deal in the U.S. will earn one game token they can use to play a digital scratch off game in the BK App or for a chance to win a PS5 console, PlayStation game codes or BK coupons. On Monday, Burger King teased the PS5 startup sound to fans for the first time. Later today, Burger King will unveil the campaign’s TV spot, in which it surprises more than 10 PlayStation mega fans with the console.

Loretta Markevics has launched Sed Communications. The firm is focusing on startups in three areas: wellness, technology and cannabis. Most recently, Markevics was DeVries Global’s chief strategy and creative officer. PRWeek has all the details on her integrated communications agency.

The PR fight over Amy Coney Barrett’s Supreme Court nomination. NBC News has rounded up how an army of outside partisan groups have set up rapid response operations to both defend and prosecute Barrett's record and try to sway public opinion. The confirmation hearings for President Donald Trump's Supreme Court nominee started Monday and run through Thursday.

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