The agency will focus on promoting its leading brands with strategic comms campaigns to raise awareness of established food products and new innovations across the trade media.
The trade media brief covers key retail channels, including the grocery, convenience, foodservice and wholesale sectors.
The account will be led by Publicasity associate partner Joanna Kent, who will report into Kellogg’s UK.
“We’re incredibly excited to be working with Kellogg’s and its stellar portfolio of brands,” she said. "Given the many challenges created by COVID-19, we understand the vital role trade communications has to play in reaching Kellogg’s retail and hospitality customer base, and supporting them through these difficult times.
“We look forward to working closely with Kellogg’s and our trade media partners to create stand-out campaigns that will educate and inspire both new and existing customers with insights that will drive true impact.”
Kellogg’s has been established in the UK since 1922 and has been making cereals at its factory in Manchester since 1938. It produces popular FMCG brands such as Kellogg’s Corn Flakes, Coco Pops and Pringles.
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